Since its inception in 1987, JOHNNY WAS has been embraced by free-spirited and confident women who are drawn to the brand's unique signature aesthetic: a juxtaposition between vintage and modern, reserved and unrestrained, traditional and innovative. Inspired by world cultures, the arts, and historical dressmaker techniques, the JOHNNY WAS brand transcends fashion trends with its beautifully crafted clothing and accessories. Embracing the quintessential California lifestyle, JOHNNY WAS appeals to the modern bohemian.
Music filled founder Eli Levite’s home in the late 1980s as he conceptualized his wholesale fashion business. In those moments - while his children played and replayed the infectious Bob Marley refrain, “Johnny was a good man…” - Levite’s first vintage-inspired collection was born as JOHNNY WAS.